Redefining rubber trading

Value Chain Mutual Value Creation (MVC) Risk Management We strongly believe that the success of the commodity business is largely determined by the amount of direct control you have over the value chain continuum. Trading, though integral, is just a part of the overall business chain. Value, on the other hand, is an intrinsic, intangible variable with varied connotations to different segments of business partners. R1 emphasises the effective deployment of resources to strengthen each process in the business to achieve the highest operational efficiency such that the end contribution is greater than the individual process outputs. A value thus created, transforms into strategic advantage for R1,and is extended as a tangible benefit to its business partners and customers.